SOCIAL ENTREPRENEURSHIP AS AN INNOVATIVE TOOL FOR MANAGING THE SECURITY POTENTIAL OF THE REGION

Abstract

The article examines social entrepreneurship as an innovative tool for managing the security potential of regions of Ukraine under martial law and post-war reconstruction. It highlights the role of social enterprises in addressing key socio-economic challenges caused by the war, including rising unemployment, economic instability, the need to reintegrate veterans into civilian life, integrate internally displaced persons (IDPs) into local communities, and support people with disabilities. The specifics of business functioning in different regions of Ukraine under war conditions are examined, focusing on the differences between the East and West of the country. The analysis shows that in the East, where active hostilities continue, enterprises are adapting to critical conditions, reorienting their activities to the production of goods for military and humanitarian needs. At the same time, in the western regions of Ukraine, there is an intensification of social entrepreneurship, due to the relocation of businesses and the need to employ a significant number of internally displaced persons. Particular attention is paid to employment trends of vulnerable categories of the population in the post-war period. It is determined that social enterprises play a critically important role in the reintegration of veterans, the adaptation of people with disabilities and the creation of conditions for the professional development of IDPs. The role of digital technologies and remote employment in increasing the availability of jobs for socially vulnerable groups is analyzed. The article also examines mechanisms for managing the security potential of regions through the development of social entrepreneurship. It is shown that social enterprises contribute to reducing the level of social tension, the formation of sustainable economic models, the restoration of infrastructure and strengthening regional security. The need for active state support for this sector is substantiated through the adoption of a law on social enterprises, the introduction of tax incentives, simplifying access to financing, the development of training programs and attracting international assistance.The results of the study confirm that social entrepreneurship is an effective tool for the post-war recovery of the country and strengthening its economic and social stability. The prospects for further development of this sector in Ukraine are highlighted, including the creation of new support programs, adaptation of international experience and expansion of partnerships between state, public and business structures.