PUBLIC ADMINISTRATION OF DEVELOPMENT OF THE EXPORT POTENTIAL OF ENTERPRISES IN THE EASTERN PARTNERSHIP COUNTRIES

Abstract

The peculiarities of public administration in the Eastern Partnership countries in terms of developing the export potential of small and medium enterprises are determined in the article. The Eastern Partnership countries include the countries of the former Soviet Union: Azerbaijan, Belarus, Armenia, Georgia, Moldova and Ukraine. The processes of globalization and current trends in international economic relations influence on public administration in different countries. It is established that the export potential is part of the economic potential of the country and contributes to the creation of products that are competitive in certain or different international markets. The strategically important regulations and other documents adopted in the analyzed countries and tools used to support exports are considered. Some characteristics of small and medium business exports in Ukraine on the example of Kyiv, Ternopil, Kherson and Cherkasy regions are given. The export profiles of the regions of Ukraine assess the quantitative and qualitative changes in exports and the external environment of the functioning of exporters of goods and services. The analysis of exports of Ukrainian goods to the EU, Belarus and Georgia revealed some dynamics and peculiarities of establishing foreign economic relations. The attention was paid on the relevance of increasing competitive advantages for the promotion of national and regional brands in the world. Proposals for improving public management of the development of export potential of small and medium enterprises in Ukraine are presented. Expanding the access to the EU market and the requirements to comply with European standards cause competition in domestic markets, update legislation in line with European standards, contributes to the modernization of existing potential in various sectors of the economy.