FORMATION OF A MODEL OF A COMPLEX MECHANISM FOR IMPROVING PUBLIC ADMINISTRATION IN THE FIELD OF TOURISM
DOI:
https://doi.org/10.51547/ppp.dp.ua/2024.5.18Keywords:
public administration, tourism industry, tourism, public administration mechanisms, comprehensive public administration mechanism in the tourism industry, infrastructure, state regulation, tourism activities, sustainable development, public authorities, regional level, administrative districts, territorial communities, technologies, strategyAbstract
The three-way industry in Ukraine is one of the promising, important and profitable sectors of the country's sustainable development and a priority area of public administration. Martial law and economic decline in Ukraine have led to a negative impact of new factors on the development of the tourism industry. This requires the formation of a comprehensive mechanism of public administration in the tourism industry. Taking into account modern challenges and prospects for the development of tourism in Ukraine, a model of a comprehensive mechanism for improving public administration in the tourism industry has been developed. The model provides for the creation of a single coordination center that would ensure the interaction of all stakeholders, including public authorities, private structures, public organizations and international partners. It is emphasized that the essential components of this model are strategic planning based on data analysis, the implementation of innovative solutions to improve the quality of management and service provision, as well as increasing the institutional capacity of public authorities in the tourism sector. The need to improve the staffing of the industry and the introduction of new information and communication technologies is justified, which will optimize management processes, increase the accessibility and transparency of information for all participants in the tourism services market. The importance of developing mechanisms for ensuring financial support for the tourism sector is shown, in particular through the prism of public-private partnerships and international investment programs. It is proven that the formation and implementation of a model of a comprehensive mechanism for improving public administration in the tourism sector will ensure the sustainable development of the tourism sector in Ukraine, promote its integration into the world market, improve the level and quality of life of the population through the development of infrastructure, the creation of new jobs and the growth of the income level of Ukrainian citizens.
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