IMPROVEMENT OF STATE INFORMATION POLICY BASED ON THE IMPLEMENTATION OF MODERN DIGITAL TECHNOLOGIES INTO THE MANAGEMENT SYSTEM

Abstract

The article is devoted to the study of modern conditions of digital transformation. This has led to the need to improve the theoretical foundations for ensuring the management process in the field of organization and development of economic systems of shared consumption. It has been proven that the use of artificial intelligence and machine learning methods for data analysis, their optimization and the construction of new cooperation schemes on this basis opens great prospects in the process of managing economic systems of shared consumption. They are based on the formation of individual and business proposals, based on the study of the benefits and behavior of participants of shared consumption systems thanks to the development of appropriate intelligent algorithms and the possibility of constant updating and adaptation of systems to the changing conditions of the digital economy. The classification of digital platforms is given, which is presented as follows. The main types are: instrumental digital platforms; software complexes using end-to-end technologies for working with information data; infrastructural digital platforms serve to ensure the interaction of IT market participants and provide consumers with solutions for automating their processes; applied – digital platforms designed for the exchange of goods and services between independent participants in the field of activity. The peculiarities and role of digital platformization as one of the drivers of the introduction of digital technologies in the management of economic systems, their role and significance in improving communication between organizations, people and socio-economic systems, in the formation and development of the joint consumption system – a sustainable global organizational and economic model , which has firmly entered life and is actively developing, has acquired such a scale that it is already an alternative to the market economy at the world level. The scale of the problems of state digital (information) policy in Ukraine is explained by the rapid development of the digital economy, therefore, digital methods and tools used in the process of managing shared consumption systems require constant adaptation to changes, updating the requirements for public management for active implementation in the activities of modern organizations.