IMPROVEMENT OF THE PUBLIC ADMINISTRATION MECHANISM FOR THE FUNCTIONING OF THE PHARMACEUTICAL INDUSTRY UNDER MARITAL LAW IN UKRAINE

Abstract

The domestic pharmaceutical industry is indeed an important economic component of the state. An important element is the narrow profile of the specialties, the scientific saturation of the field, as well as the ability to ensure the pharmaceutical safety of the population with vital medicines and medical products in times of crisis. The purpose of this study was to analyze the impact of military actions on the pharmaceutical market of Ukraine, with a focus on changes in consumer attitudes of the population due to it, as well as threats and challenges that the pharmaceutical industry has gone through and continues to go through. The article describes that the military actions of 2014 and 2022 caused a drop in sales and a decrease in Ukraine's pharmaceutical market share on the world stage. High growth rates are interesting for foreign companies. Thus, the excess supply of some medicines stops Ukrainian production. With it comes a reduction in jobs, and then there is the impossibility of restarting production sites. Such a development can lead to the collapse of an entire vital industry. The presence of government orders can significantly affect the possibility of saving jobs, knowledge, technologies and the direct development of the pharmaceutical industry. Against the background of the critical decline of the pharmaceutical market during the war, a shift in consumption towards domestic drugs is noted. This is due to a decrease in the incomes of the population and a redistribution of demand towards low-cost medicines, where domestic producers prevail. Thus, consumers need domestic medicines in critical periods of the state's existence, therefore, the mechanisms of formation and ways of implementing state management of the development of the domestic pharmaceutical industry are important and require attention and further development. The article substantiates that the formation of the financial, research, technological, production and personnel potential of the industry, institutional, legal, organizational and economic relations of state management bodies and domestic pharmaceutical manufacturers can ensure the ability of the pharmaceutical industry to function on an innovative basis, which guarantees uninterrupted, wide-ranging availability medicines for the population, high medical effectiveness of vital and most important medicines - i.e. pharmaceutical safety of citizens.